Known locally as Weixin, WeChat had 438 million monthly active users globally, mostly in China, at the end of June, and has rapidly evolved from a messaging tool into a digital Swiss Army knife, allowing users to send messages, play games, book taxis and shop online.
Having a leopard as a pet gives the characters extra power, helping players beat their friends.ĭeng and tens of millions like her have made China Apple’s third-largest market for software sales, and a huge chunk of that comes through WeChat. “The most expensive time was when I spent 68 yuan ($11.08) on a leopard on Tiantiankupao,” said Deng, an avid iPhone user, referring to Tencent’s hit game - called Timi Run Everyday in English - where characters run through obstacle courses. REUTERS/Barry HuangĪ Beijing-based quality analyst, she gave only her surname as she’s embarrassed by how much money she spends playing mobile games on WeChat, a hugely popular messaging app developed by Chinese internet giant Tencent Holdings Ltd. Icons of messaging applications WhatsApp of Facebook (L), Laiwang of Alibaba Group (C) and WeChat, or Weixin of Tencent Group, are seen on the screen of a smart phone on this file photo illustration taken in Beijing on February 24, 2014.
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